DEAD GUY IPA | "IPA'S ARE DEAD"

2023 Craft Beer Marketing Awards Gold Crushie: Best Overall Marketing Campaign

2023 Craft Beer Marketing Awards Platinum Crushie: Best Video - Humor

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Launching a line extension to a brand's flagship product is a huge brand moment and we went all out with the release of Dead Guy IPA. To create hype and curiosity, we hand-built media mailers featuring branded wooden coffins containing a can of the new brew buried in a literal box full of dirt. I lead and shot all photo and video assets for the campaign and planned an elaborate circus themed release party at the Rogue Eastside Pub. The campaign lead to a 183% increase in social engagement and a 200% sales growth for the Dead Guy product family.

TACTICS X HUF

Campaign Creative lead. Shot all photo and video for the collection.

TACTICS X SHAKE JUNT

Campaign Creative lead. Shot all photos for collection launch.

KEVIN KOWALSKI SIGNATURE PORTAL PANTS

Campaign Creative lead. Shot all photos for campaign launch and edited all video components.

TACTICS X HEROIN SKATEBOARDS

Campaign Creative lead. Shot all photos and lead campaign launch and release art show event with the legendary Mark "Fos" Foster.

TACTICS X SANTA CRUZ SKATEBOARDS

We brought the Screaming Hand to the PNW with creative photography and video to launch this iconic product collection.